Why We Built Alice

We built Alice to be something different.

In a world where your social media following often matters more than your skills, where getting lost in the noise of pump-and-dump schemes feels like the norm, we wanted to create a space where none of that matters.

Here, you don’t win because you’re well-known.

You don’t win because you’re glued to the charts.

You don’t win because you’re an influencer, a market mover, or a whale.

You win because you play better than everyone else.

It’s a new kind of experience—a fairer one.

Alice isn’t about who you know. It’s about what you can do. It’s not about how much you’ve invested or how many followers you have. It’s about your ability to outplay. It's a place where strategy, psychology, and a touch of luck define who wins, not who had the biggest pre-sale allocation.

But we aren't stopping there.

We're building Alice to bridge the gap between the digital and the physical world. This is more than a game—it’s a new type of experience that doesn’t just live on the blockchain, it lives in the real world.

Through the mobile app, live events, and location-based challenges, we’re tearing down the walls between the screen and your surroundings.